Joe Oddo

Non-Fiction Writer, Business Strategist

Expertise: Public Speaking, Sales Management, Political Campaigns

Our Professionals

Deanna Oddo

Fiction Writer, Artist, Teacher

Expertise: Organization

Our Strength

Sales Coaching 3 Steps for Success

   1) Real Time Coaching

   2) Sales Leader Commitment to Coaching 

   3) Align Coaching with Selling Strategies

Don't sell products, sell dreams.

- Steve Jobs

Retaining the clients you win means more than providing good service. It means taking the time to listen, to follow-up, to engage in the medium your client prefers. Count on us to help you sort through the modern communication methods, employ guerilla social media marketing and enhance your customer satisfaction quotient.

Write Consult 703-338-0200

Stay Connected


Business Coaching

Our goal is to listen to your objectives, identify the KPI's using key metrics, highlight values, and help you prepare manageable 30-day planning goals that can be tracked in real time.

Our Vision

Outsource Your VP of Sales

We are not providing standard consulting. We help you build something powerful and lasting. See the details below of our Interim VP of Sales position. We help you:

1) Hire successful sales team

2) Write compensation plan

3) Build critical sales systems and processes

4) Deliver results!     

Outside Sales Representative

Responsible for planning, coordinating and executing all sales related activities within the assigned region covering customers and channels relevant to the business which might include retail, rental, construction, municipal and other as assigned. This individual is responsible for achieving market share growth of specified Product’s to existing customers and distribution, adding strategic new customers, and delivering on brand promise every day. The Outside Sales Representative promotes and communicates the features and benefits of the product offering through sales arguments, product demonstrations and competitive comparisons in the market.

Primary distribution focus is analyzed and developed targeting end users and assigned national accounts within assigned area and approved distributors within the assigned region.

The Outside Sales Representative will be required to identify and qualify appropriate market segments and their distribution channels to grow and expand the company’s existing business. Excellent cooperation, communication, and support with the entire sale team are required to be successful in this role.

Essential Duties and Responsibilities
    -    Grow market share across the assigned territory by building meaningful relationships, promoting products and driving revenue
    -    Implement the overall sales strategy aligned to meet or exceed budgeted sales performance targets, derived from the annual corporate strategic plan.
    -    Plan, conduct and coordinate technical sales training sessions and product demonstrations on existing and new products for distributors and customers.
    -    Develop and execute focused sales plans to maximize sales penetration. Manage and maintain a CRM database for assigned territory.
    -    Identify potential new customers, channels and partnering opportunities.
    -    Develop plans and set goals to ensure continued sales and account growth.
    -    Gain deep understanding of regional market, business and competitive activity, market penetration and channel coverage to make recommendations for product alterations and new developments based on understanding of current industry and market trends and competitors.
    -    Develop forecasts for existing account
    -    Coordinate special marketing or growth program sales efforts as requested.
    -    Manage discount levels, freight and terms while maintaining acceptable margins.
    -    Prepare and submit routine call reports, monthly reports, action plan updates, operating plan updates, SAP analysis and other sales oriented documents as requested.


A Note to my Real Estate colleagues:

Current scenario: You are self-motivated, have a strong work ethic. You set yourself up to succeed. Your team or the company you chose to associate with is committed to a culture of positivity and high performance. You value feedback in a dynamic, fast-paced environment, and are committed to constant improvement.

The Reality: You want to do more daily networking. You want to keep filling the top of the funnel to feed your pipeline. That means working your network, contacting old friends and clients – and not just to prospect for business.

You know your clients enough to know that other activities, community involvement, family milestones are the real things that matter to them and because you care, they matter to you. So you want to create activities or seek opportunities to engage.

“Relationship Selling” is still a critical component of our profession. You need the camaraderie, and the friendships to keep relationship selling alive and profitable.

That means tweaking your lead generation methods to achieve registrations and ensuring that you have a thorough method of converting those leads into appointments.

However, being employed in a numbers profession can get agonizing. Before you know it there are 20 unreached leads each week, maybe over 100 each month that you wanted to prospect to or network with, but somehow did not find the time.

That could mean that if, for instance, every 700 visitors to your website converted to 40 registrations and 2 appointments, at least half of these were wasted and cost valuable time and money to generate. Think about the potential that you would have if you could engage with all of those prospects. Even better, push that number up to 5 appointments for every 50 registrations.

So what is keeping you from converting these prospects into clients? Most likely, it is the daily grind of the job that makes it virtually impossible to keep up. Gary Keller declares that dealing with business should never take precedence over finding business. “Until lead generation is done daily, nothing else should get done!” (Shift: How Top Real Estate Agents Tackle Tough Times by Gary Keller with Dave Jenks and Jay Papasan).

Surely you miss the comaraderie, the friendship, the subtle “relationship” selling technique that is still alive and well two decades into the 21st century. Otherwise, you would never have chosen this profession. So now you find yourself trying to figure out how to better accomplish this important aspect of the work you love.

So how do you get it back? How do you expand the number of hours in a day? How do you avoid letting valuable time get away from you? How do you accomplish 5 more quality prospecting calls each day while still answering all your incoming calls, and addressing your pressing tasks? If only you had some help. Well now you do. Not just a warm body, but a truly dedicated and skilled sales professional to compliment your talents.

The Solution is to commission a professional to make the 50 calls for you using your script and driving the traffic to you the selling agent. The objective is to generate appointments with 4 prospective buyers and 1 seller – a 10% rate of conversion.

Again Keller recommends, “Think assistance first, assistants second. Think part-timers, sub-contractors, vendors, affiliates or students.”

Allow me to join you in developing this positive growth mission. Remember the passion that drew you into your current profession? Reignite that power of persuasion. Capitalize on profit opportunities; manage multiple projects while thriving on the challenges of a demanding environment.   

Real Estate is really two businesses. 1) To help clients with Real Estate transactions; 2) Lead Generation Business. The first is a “transaction knowledge and service business”, the second being a “script and dialogue skill-based business”. How much attention are you paying to the second? Are you practicing those scripts weekly with a coach?

Are you dedicating 15 hours per week to the pursuit of prospects? Are you performing both of these mutually supportive exercises: Prospecting and Marketing? At least 3 hours of prospecting each day?

Instead of defining job descriptions, let’s develop a set of task descriptions. Let’s define why your associates should contact you when they are ready to become clients. What would they get if they did? They would get exceptional service from you. Are you projecting that to them through your message? Does your message make an offer to get a response?

People respond to messages that matter to them. Provide them a direct benefit and they will contact you. Utilize the concept of direct and indirect offers.

A direct offer is designed to generate an immediate response from someone who wants to buy or sell with you now. An indirect offer will still engender an immediate response, but it may be for something other than immediate business. By volunteering to opt-in to your immediate services, they have allowed you to start a dialogue that could develop a relationship eventually turning them into a client.

Contact me now to improve your processes:

Joe Oddo
Prepare – Take Action – Maintain

People become experts at new behaviors when:

   - Practiced often

   - Guided by a coach

   - Focused on improving a specific skill

   - Provided frequent feedback

* Limited Time Offering *

Public Speaking Lessons

Available Remote or In-Person
Call now for free 30-minute consult.

Interim VP Sales

1st Month
2nd Month
3rd Month
4th Month
Market Analysis
Develop Sales Objectives

Coordinate pricing strategy/Market support

Develop Personnel Management System

Develop/Drive Customer Relations/ Brand Loyalty

Develop Sales Initiatives

Create Accountability for Direct Reports


Develop Budget


Recruit/Select Sales Personnel

Field Travel As Needed


Compose, analyze KPI's, Report to CEO


Provide Forecasting/ Results Reporting

Lead Vendor Partner Events